VWW Leadership Series: Marketing Communications & Email Campaigns Roundtable
June 24 @ 11:30 am - 2:30 pm
Join us for the kickoff of Virginia Women in Wine’s Leadership Series—a high-level roundtable designed for winery leaders focused on marketing and communications.
Are your email campaigns falling flat? Looking to strengthen customer loyalty and reach new audiences? Facilitated by marketing expert Erin Robertson, this interactive session invites participants to ask questions, share experiences, and learn what’s working—and what’s not—when it comes to effective email marketing.
The event will begin with a 30-minute meet-and-greet, followed by a 90-minute discussion over lunch. You’ll walk away with new insights, actionable ideas, and connections with peers facing similar challenges.
Stick around afterward for an optional “continue the conversation” wine hour to deepen your industry connections.
Details:
Attendees must be the active user of their winery’s marketing sending system (must be Mailchimp, Klayvio, or something equivalent), and must be prepared to speak and ask questions about the topic.
One attendee per winery (please inquire at info@virginiawomeninwine.com if different people handle marketing communications & email campaigns and you’d like both to attend.)
Date: Tuesday, June 24
Schedule: 11:30–12 Meet n’ Greet; 12–1:30 Round Table discussion; 1:30-2:30 Continue the Conversation (optional)
Location: DuCard Vineyards, which is mid-way between Northern and Central Virginia at 40 Gibson Hollow Ln., Etlan, VA 22719
$15/person. Advance ticket purchase required. Limit 18 attendees.
BYO brown bag lunch. Wine and snacks available for purchase, including charcuterie platters, spreads/dips including crab dip, hummus (vegan), warm baguettes and other snack foods.
About Erin Robertson:
Erin Robertson and her husband own the independent Virginia wine brand Dogwood & Thistle Wine Company. She started in the wine industry after graduating from Virginia Tech in 2001, moving to New York City and working for the B.R. Guest restaurant group in Manhattan. She made her way out to California in 2008 after working in her home state of Virginia at a bottle shop and for a local distributor. After five years as the National Sales Manager at Laird Family Estate in Napa, and four years at Ste. Michelle Wine Estates as the Marketing Manager for their luxury California wineries – Stag’s Leap Wine Cellars, Conn Creek Napa Valley, and Patz & Hall, she became Director of Marketing at Round Pond Estate.
In late 2020 Erin joined her husband Sandy as a Partner at Hally Wine Company, where she works as a freelancer/consultant who helps small wineries all across the country achieve growth through their sales and marketing initiatives with specializations in wholesale, DTC, wine club management, ecommerce and digital marketing. Erin holds an Executive MBA in the Wine Industry from Sonoma State University, is a huge bookworm, and sometimes does karaoke against her better judgment.
*Note: If you aren’t able to attend at this location but would be interested in attending in a different part of the state, please let us know at info@virginiawomeninwine.com.
