VWW Leadership Series: Wine Club Round Table in Central Virginia
Join us for the second of Virginia Women in Wine’s Leadership Series—a high-level roundtable designed for winery leaders focused on Wine Clubs.
Wine Clubs are a major driver for winery sales and profitability, and focus on them is crucial for success. So how well is your Wine Club working for you? Is it growing as quickly as you would like it to? Is it profitable? How are you handling the logistics around it (structure, commissions, fulfillment logistics, etc)? How is your member retention? What sort of benefits do you offer to members? How do you approach “selling” it to your customers? Do you feel like you could be doing better, or do you have some burning questions to ask a like-minded group?
Facilitated by winery sales and marketing pro, Erin Robertson, this interactive session invites participants to ask questions, share experiences, and learn what’s working – and what’s not – from each other when it comes to your winery’s Wine Club.
The event will begin with a 30-minute meet-and-greet, followed by a 90-minute discussion. You’ll walk away with new insights, actionable ideas, and connections with peers facing similar challenges.
Stick around afterward for an optional “continue the conversation” wine hour to deepen your industry connections.
Details:
Attendees must be the active manager of their winery’s Wine Club, be prepared to speak to their own winery’s successes and challenges, and ask questions about the topic in an open environment.
Cost:
$15/person. Advance ticket purchase required. Limit 15 attendees.
About Erin Robertson:
Erin Robertson and her husband own the independent Virginia wine brand Dogwood & Thistle Wine Company. She started in the wine industry after graduating from Virginia Tech in 2001, moving to New York City and working for the B.R. Guest restaurant group in Manhattan. She made her way out to California in 2008 after working in her home state of Virginia at a bottle shop and for a local distributor. After five years as the National Sales Manager at Laird Family Estate in Napa, and four years at Ste. Michelle Wine Estates as the Marketing Manager for their luxury California wineries – Stag’s Leap Wine Cellars, Conn Creek Napa Valley, and Patz & Hall, she became Director of Marketing at Round Pond Estate.
In late 2020 Erin joined her husband Sandy as a Partner at Hally Wine Company, where she works as a freelancer/consultant who helps small wineries all across the country achieve growth through their sales and marketing initiatives with specializations in wholesale, DTC, wine club management, ecommerce and digital marketing. Erin holds an Executive MBA in the Wine Industry from Sonoma State University, is a huge bookworm, and sometimes does karaoke against her better judgment.
*Note: If you aren’t able to attend at this location but would be interested in attending in a different part of the state, please let us know at info@virginiawomeninwine.com.
